Nation, first direction

Tanish Mittal, October 2026. A sketch, not final art. See the hero

The ideaEvery nation has a flag, a currency and its people
The flag

Every square is a store.

A checked flag, folded like it’s flying. Thousands of independent squares that make one nation. Each seller gets their own flag on the same fold.

The currency

Make your own money.

Nations print money. Nation helps people earn it. Seller earnings are shown as engraved banknotes: the face on the note is the owner, the number is what they made.

The people

Owners sign their own notes.

The signature on every note belongs to the seller. One tap approves what Nation drafts, like a rubber stamp. The voice talks to first-time owners in plain words about money.

Primary lockupReversed on Nation Blue
nation

Wordmark drafted in Apfel Grotezk, an independent grotesk from the Collletttivo foundry in Italy. Lowercase and tightly spaced so it reads friendly but sure of itself. The final version gets its own drawn letters and spacing.

App icon and small sizes
nation
nation
nation

Holds at 16 px: three rows, four folds, nothing thinner than a cell edge.

Construction4 × 3 grid, folds at 0.72

Four columns, three rows. Every other column turns away from you, so it’s drawn 28% narrower and drops by one-seventh of the height. That fold is the whole motion of the mark. It also animates: the columns can ripple like cloth.

Every store flies its own flagSame fold, its own division and ink

Every store gets a flag the moment it’s created: same fold, one division from the flag vocabulary (stripes, band, canton, cross, half), one ink. It becomes the store’s favicon, packing sticker and receipt mark. Nation keeps the check. Sellers belong to one nation and still look like themselves.

ColorOrange and green are taken: Toast, Whop, Shopify, Owner
Nation Blue#1D33F0 · the field, the flag, every “start” button
Ink#0A1033
Note#FBFCFF
Teal#08544F
Violet#3F2AA8

Inks work like denominations: each seller’s note and flag picks one, so a page of sellers looks like a wallet, not a dashboard.

TypeOne family, SIL Open Font License, free to ship
Aa
$12,480
Apfel Grotezk

Everything: headlines, UI, body, money

One family, the way Clay, Owner and GlossGenius run one. Medium weight, tight spacing for headlines.

money.

Apfel Brukt, the perforated cut

Punched like a stamp edge or a check. Used once per page, on the word that matters.

Andre Moss

Signatures only

A script face used for one job: the owner’s signature on their note.